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viv & joe

Sophia founded Viv & Joe whilst on maternity leave with her first daughter in 2013.

Frustrated by what was on offer for her baby girl Vivienne, Sophia decided to set about making stylish baby and toddler accessories for parents who want something different for their little ones, and Viv & Joe was born.

With a love for shoes and textiles Sophia began a range of baby shoes for the most stylish of dinky feet. Not wanting to stop at feet, Viv & Joe offers a range of baby and toddler clothing and accessories for newborns up to five years. Classic shapes with a contemporary twist, they are always made in the most beautiful of fabrics.