Etta Loves is one of our favourite local E17 brands.
The company was founded in 2016, when Jen's daughter Etta was just 4 weeks old! Jen noticed how gorgeous Etta was completely mesmerised by her black and white top and was inspired to develop a range of sensory muslins. It's the baby essential that's not only super soft, absorbent 100% cotton - but has been developed with an early years visual expert to ensure the black and white designs stimulate babies visual and cognitive development.
Every new Mum needs to know about these, so clever...